What exactly is mindset? It’s your belief system, the way you look at the world. It influences how you think, feel, and behave. Mindset impacts sales results since the mindset of a salesperson has great impact on how they behave and ultimately impacts their success.
You can think of no greater contributor to one’s well-being and success (or lack of it) than your approach to life.
Successful Examples
Achieving great outcomes by overcoming barriers has been the key to accomplishment for many famous people. So, their mindset must have factored into their success. Consider the following:
Wayne Gretzky: Told he was too short and small to make it in the NHL, yet Wayne Gretzky developed into the best hockey player the world has ever known.
Arlene Dickinson: Arlene grew up in poverty, learning resilience from an early age. She joined Venture Communications as a junior employee, worked tirelessly, and eventually bought the company. Arlene Dickinson’s personal worth is now over $100 million.
Ray Charles: Blind as a young boy, he was raised in abject poverty by a single mother who died when he was 14. Ray Charles turned out to be one of the most successful, innovative musical artists of his time
Similarly, the mindset of a salesperson can be the difference maker in their personal success.
Examples Closer to Home
Go to your next high school reunion, see how your old school friends have fared in life, because you just might be surprised.
So, how does mindset fit into sales results?
Two salespeople with similar backgrounds and experience can generate very different results year in, year out. The successful one is thankful and supportive. However, the rep with poor results blames the economy, poor products, services, or their Sales Manager…
Do you have a fixed mindset or one that focuses on growth? Here are some examples:
| Fixed | Growth |
|---|---|
| My territory is inferior | My territory is underdeveloped |
| I’m not good with that sales approach | I can adapt my sales approach |
| I know what I’m doing, I’ve been selling for years | I’m a continuous learner |
Can we change our mindset? Yes. It will take time and concerted effort. The fuel behind such change must be a positive approach. It’s simple in concept, but not easy to do. It’s entirely up to you.
If you’d like to learn more about how TAC has helped thousands of sales professionals, you can learn about our Pure Selling program here.
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